About Me

I help purpose-driven brands build real connection on social—through story, strategy, and a deep understanding of their audience.

To do that, I’ve worn many hats: creative strategist, content producer, social media manager, director, designer, and data analyst. No matter the title, the common thread has always been the same: I thrive at the intersection of creativity, people, and data—that’s my sweet spot.

With 7+ years of experience across startups, agencies, nonprofits, and my own social media agency, I’ve led everything from brand storytelling and influencer campaigns to content development and social rebrands.

Beyond work, I’m an avid hiker, thrifter, cinephile, yogi and your local farmer’s market gal. I love shopping for fresh, locally grown produce and geeking out about the sweetest and tastiest fruits of the season. When I’m not working or engaged in creative projects, I like to slow down and intentionally unplug in nature.

Oh, and that’s my dog, Tora. I’m a proud dog mom.